行銷英文大全：最實用的行銷詞彙、句型與職場溝通技巧一次掌握

行銷英文單字

中文翻譯

例句

Marketing Funnel (n.) /ˈmɑːkɪtɪŋ ˈfʌnl/

行銷漏斗

Our marketing funnel shows a 35% drop-off rate between awareness and consideration stages. (我們的行銷漏斗顯示在認知與考慮階段之間有35%的流失率。)

Target Audience (n.) /ˈtɑːɡɪt ˈɔːdiəns/

目標受眾

We need to refine our messaging to better resonate with our target audience in the 25-34 age bracket. (我們需要調整訊息內容，以更好地與25至34歲年齡層的目標受眾產生共鳴。)

Value Proposition (n.) /ˈvæljuː ˌprɒpəˈzɪʃn/

價值主張

Our value proposition emphasizes sustainability and premium quality at competitive prices. (我們的價值主張強調永續性和具競爭力價格的高端品質。)

SWOT (n.) /swɒt/

優勢劣勢機會威脅分析

Before launching the campaign, we conducted a comprehensive SWOT analysis to identify market opportunities. (在啟動活動前，我們進行了全面的SWOT 分析以識別市場機會。)

Brand Positioning (n.) /brænd pəˈzɪʃənɪŋ/

品牌定位

Our brand positioning strategy focuses on being the most innovative solution in the enterprise software market. (我們的品牌定位策略專注於成為企業軟體市場中最創新的解決方案。)

Customer Journey (n.) /ˈkʌstəmə ˈdʒɜːni/

客戶旅程

Mapping the customer journey revealed five critical touchpoints where we can optimize the user experience. (繪製客戶旅程揭示了五個關鍵接觸點，我們可以在這些點優化用戶體驗。)

Unique Selling Proposition (USP) (n.) /juːˈniːk ˈselɪŋ ˌprɒpəˈzɪʃn/

獨特銷售主張

Our USP centers on providing same-day delivery in urban areas, which no competitor currently offers. (我們的獨特銷售主張集中在提供都市地區當日送達服務，這是目前沒有競爭對手提供的。)

行銷英文單字

中文翻譯

例句

ROI (Return on Investment) (n.) /ɑːr əʊ aɪ/

投資報酬率

The social media campaign delivered a remarkable ROI of 320% within the first quarter. (社群媒體活動在第一季就實現了驚人的320%投資報酬率。)

KPI (Key Performance Indicator) (n.) /keɪ piː aɪ/

關鍵績效指標

Our primary KPIs for this quarter include lead generation, conversion rate, and customer retention. (我們本季的主要關鍵績效指標包括潛在客戶開發、轉換率和客戶留存率。)

Conversion Rate (n.) /kənˈvɜːʃn reɪt/

轉換率

By optimizing the landing page design, we increased the conversion rate from 2.3% to 4.1%. (通過優化登陸頁面設計，我們將轉換率從2.3%提升至4.1%。)

Customer Acquisition Cost (CAC) (n.) /ˈkʌstəmə ˌækwɪˈzɪʃn kɒst/

客戶獲取成本

Our CAC has decreased by 28% since implementing the referral program last month. (自上月實施推薦計畫以來，我們的客戶獲取成本已降低28%。)

Customer Lifetime Value (CLV) (n.) /ˈkʌstəmə ˈlaɪftaɪm ˈvæljuː/

客戶終身價值

The analysis reveals that customers acquired through content marketing have a 40% higher CLV than those from paid ads. (分析顯示，通過內容行銷獲得的客戶比付費廣告獲得的客戶終身價值高40%。)

Churn Rate (n.) /tʃɜːn reɪt/

流失率

Our monthly churn rate decreased from 8% to 4.5% after implementing the new customer success program. (實施新的客戶成功計畫後，我們的月流失率從8%降至4.5%。)

Net Promoter Score (NPS) (n.) /net prəˈməʊtə skɔː/

淨推薦值

Our NPS improved from 35 to 62, indicating a significant increase in customer satisfaction and loyalty. (我們的淨推薦值從35提升到62，顯示客戶滿意度和忠誠度顯著提高。)

行銷英文單字

中文翻譯

例句

Organic Traffic (n.) /ɔːˈɡænɪk ˈtræfɪk/

自然流量

Our organic traffic increased by 150% after implementing the new content strategy focused on long-tail keywords. (實施專注於長尾關鍵字的新內容策略後，我們的自然流量增加了150%。)

SERP (Search Engine Results Page) (n.) /sɜːp/

搜尋引擎結果頁面

Appearing in the top three positions on the SERP can increase click-through rates by up to 75%. (出現在搜尋引擎結果頁面的前三名位置可以將點擊率提高達75%。)

Keyword (n.) /ˈkiːwɜːd/

關鍵字

We identified 50 high-value keywords with monthly search volumes exceeding 10,000 for our next campaign. (我們為下一個活動識別了50個月搜索量超過10,000次的高價值關鍵字。)

Backlink (n.) /ˈbæklɪŋk/

反向連結

Acquiring quality backlinks from authoritative websites in our industry has significantly improved our domain authority. (從我們產業中的權威網站獲取高品質反向連結顯著提升了我們的網域權威。)

Domain Authority (n.) /dəˈmeɪn ɔːˈθɒrəti/

網域權威

Our domain authority score improved from 42 to 58 within six months through consistent content marketing and link-building efforts. (通過持續的內容行銷和連結建設努力，我們的網域權威分數在六個月內從42提升到58。)

Meta Description (n.) /ˈmetə dɪˈskrɪpʃn/

中繼描述

Writing compelling meta descriptions between 150-160 characters can significantly improve click-through rates from search results. (撰寫150至160個字符之間的吸引人中繼描述可以顯著提高搜尋結果的點擊率。)

Alt Text (n.) /ælt tekst/

替代文字

Adding descriptive alt text to all images not only improves accessibility but also helps search engines understand your content better. (為所有圖片添加描述性的替代文字不僅能改善無障礙性，還能幫助搜尋引擎更好地理解你的內容。)

Landing Page (n.) /ˈlændɪŋ peɪdʒ/

登陸頁面

Optimizing our landing page for mobile devices increased conversion rates by 43% within two weeks. (為行動裝置優化我們的登陸頁面在兩週內使轉換率提高了43%。)

A/B Testing (n.) /eɪ biː ˈtestɪŋ/

A/B測試

Through A/B testing, we discovered that green call-to-action buttons outperform blue ones by 28% in click-through rates. (通過A/B測試，我們發現綠色的行動呼籲按鈕在點擊率上比藍色按鈕高出28%。)

行銷英文單字

中文翻譯

例句

CPC (Cost Per Click) (n.) /siː piː siː/

單次點擊成本

Our average CPC for branded keywords is $0.85, significantly lower than the industry average of $2.30. (我們品牌關鍵字的平均單次點擊成本為0.85美元，顯著低於2.30美元的行業平均水平。)

CPM (Cost Per Mille) (n.) /siː piː em/

千次曝光成本

The display campaign achieved a CPM of $4.20, which is competitive for our target demographic in the premium segment. (展示廣告活動實現了4.20美元的千次曝光成本，這對於我們高端市場的目標客群來說具有競爭力。)

CPA (Cost Per Acquisition) (n.) /siː piː eɪ/

單次獲客成本

By refining our audience targeting, we reduced the CPA from $45 to $28 while maintaining lead quality. (通過精細化受眾定位，我們將單次獲客成本從45美元降低到28美元，同時保持潛在客戶品質。)

CTR (Click-Through Rate) (n.) /siː tiː ɑː/

點擊率

Our A/B testing revealed that ads with emotional appeals achieved a CTR 2.3 times higher than feature-focused ads. (我們的A/B測試顯示，帶有情感訴求的廣告點擊率比專注功能的廣告高2.3倍。)

ROAS (Return on Ad Spend) (n.) /rəʊæs/

廣告支出回報率

The holiday campaign generated a ROAS of 580%, exceeding our target of 400% by a significant margin. (假期活動產生了580%的廣告支出回報率，大幅超過了我們400%的目標。)

Quality Score (n.) /ˈkwɒləti skɔː/

品質分數

Improving our ad relevance and landing page experience boosted our Quality Score from 6 to 9, reducing costs by 35%. (改善廣告相關性和登陸頁面體驗將我們的品質分數從6提升到9，成本降低了35%。)

Impression Share (n.) /ɪmˈpreʃn ʃeə/

曝光比例

Our current impression share is 68%, indicating we're missing out on 32% of potential ad displays due to budget constraints. (我們目前的曝光比例為68%，表示由於預算限制，我們錯過了32%的潛在廣告展示。)

Retargeting/Remarketing (n.) /ˌriːˈtɑːɡɪtɪŋ/

再行銷

Our retargeting campaign successfully brought back 35% of cart abandoners, generating $120,000 in recovered revenue. (我們的再行銷活動成功帶回了35%的購物車放棄者，創造了12萬美元的挽回收益。)

Display Advertising (n.) /dɪˈspleɪ ˈædvətaɪzɪŋ/

展示廣告

Display advertising on premium publisher sites delivered a 2.8% CTR, well above the industry benchmark of 0.5%. (優質發行商網站上的展示廣告實現了2.8%的點擊率，遠高於0.5%的產業基準。)

行銷英文單字

中文翻譯

例句

Engagement Rate (n.) /ɪnˈɡeɪdʒmənt reɪt/

互動率

Video content consistently delivers an engagement rate 3-4 times higher than static images across our social channels. (在我們的社群頻道中，影片內容持續提供比靜態圖片高3至4倍的互動率。)

Reach (n.) /riːtʃ/

觸及人數

The influencer collaboration campaign achieved a reach of 2.3 million users within 48 hours of launch. (網紅合作活動在啟動後48小時內達到了230萬用戶的觸及人數。)

Impression (n.) /ɪmˈpreʃn/

曝光次數

Although we generated 500,000 impressions last month, the actual reach was only 180,000 unique users. (雖然我們上個月產生了50萬次曝光，但實際觸及僅為18萬獨立用戶。)

Content Pillar (n.) /ˈkɒntent ˈpɪlə/

內容支柱

Our content strategy is built around four content pillars: product innovation, customer success stories, industry insights, and company culture. (我們的內容策略建立在四個內容支柱上：產品創新、客戶成功故事、產業見解和企業文化。)

Call-to-Action (CTA) (n.) /kɔːl tuː ˈækʃn/

行動呼籲

Testing different CTAs revealed that "Start Your Free Trial" outperformed "Learn More" by 67% in conversion rates. (測試不同的行動呼籲顯示，「開始免費試用」在轉換率上比「了解更多」高出67%。)

User-Generated Content (UGC) (n.) /ˈjuːzə ˈdʒenəreɪtɪd ˈkɒntent/

使用者生成內容

Incorporating UGC into our campaigns increased trust scores by 45% and reduced content production costs by 30%. (將使用者生成內容納入我們的活動中，信任分數提高了45%，內容製作成本降低了30%。)

Hashtag Strategy (n.) /ˈhæʃtæɡ ˈstrætədʒi/

主題標籤策略

Our hashtag strategy combines 3 branded tags, 5 community tags, and 2 trending tags to maximize discoverability. (我們的主題標籤策略結合了3個品牌標籤、5個社群標籤和2個趨勢標籤，以最大化可發現性。)

Influencer Marketing (n.) /ˈɪnfluənsə ˈmɑːkɪtɪŋ/

網紅行銷

Our influencer marketing campaign with micro-influencers generated a 6.2% engagement rate at one-third the cost of macro-influencers. (我們與微網紅的網紅行銷活動產生了6.2%的互動率，成本僅為大型網紅的三分之一。)

Viral Marketing (n.) /ˈvaɪrəl ˈmɑːkɪtɪŋ/

病毒式行銷

The viral marketing video reached 5 million views in 72 hours through organic sharing, with zero paid promotion. (病毒式行銷影片在72小時內通過自然分享達到了500萬次觀看，沒有任何付費推廣。)

Content Marketing (n.) /ˈkɒntent ˈmɑːkɪtɪŋ/

內容行銷

Our content marketing strategy focuses on educational blog posts and whitepapers that address customer pain points. (我們的內容行銷策略專注於解決客戶痛點的教育性部落格文章和白皮書。)

行銷英文單字

中文翻譯

例句

Bounce Rate (n.) /baʊns reɪt/

跳出率

Our homepage has a bounce rate of 38%, which is below the industry average and indicates good content relevance. (我們的首頁跳出率為38%，低於行業平均水平，表明內容相關性良好。)

Session (n.) /ˈseʃn/

工作階段

The average session duration increased from 2 minutes 15 seconds to 4 minutes 30 seconds after redesigning the navigation. (重新設計導航後，平均工作階段時長從2分15秒增加到4分30秒。)

Unique Visitor (n.) /juːˈniːk ˈvɪzɪtə/

獨立訪客

We recorded 85,000 unique visitors last month, representing a 23% growth compared to the same period last year. (上個月我們記錄了85,000名獨立訪客，與去年同期相比增長了23%。)

Attribution (n.) /ˌætrɪˈbjuːʃn/

歸因

Multi-touch attribution modeling revealed that email marketing plays a crucial role in the final conversion stage. (多點接觸歸因模型顯示，電子郵件行銷在最終轉換階段扮演關鍵角色。)

Funnel Analysis (n.) /ˈfʌnl əˈnæləsɪs/

漏斗分析

Through funnel analysis, we identified that the checkout page has the highest abandonment rate at 42%. (通過漏斗分析，我們發現結帳頁面的放棄率最高，達到42%。)

Cohort Analysis (n.) /ˈkəʊhɔːt əˈnæləsɪs/

世代分析

Cohort analysis shows that users acquired in Q1 have 25% higher retention rates than those from Q4. (世代分析顯示，第一季獲得的用戶比第四季獲得的用戶留存率高25%。)

Heatmap (n.) /ˈhiːtmæp/

熱圖

The heatmap data indicates that users rarely scroll below the fold, prompting us to relocate key CTAs higher on the page. (熱圖數據顯示用戶很少向下滾動至首屏以下，促使我們將關鍵行動呼籲移至頁面更高位置。)

Personalization (n.) /ˌpɜːsənəlaɪˈzeɪʃn/

個人化

Implementing personalization based on user behavior increased email click-through rates by 73% and conversion by 41%. (基於用戶行為實施個人化使電子郵件點擊率提高了73%，轉換率提高了41%。)

Marketing Automation (n.) /ˈmɑːkɪtɪŋ ˌɔːtəˈmeɪʃn/

行銷自動化

Marketing automation workflows nurture leads through personalized email sequences, reducing manual work by 60%. (行銷自動化工作流程通過個人化電子郵件序列培育潛在客戶，將人工工作量減少了60%。)

行銷英文單字

中文翻譯

例句

Brand Equity (n.) /brænd ˈekwəti/

品牌資產

Our brand equity has strengthened significantly, with unprompted brand awareness rising from 34% to 52% in key markets. (我們的品牌資產顯著增強，關鍵市場中的非提示品牌知名度從34%上升到52%。)

Brand Awareness (n.) /brænd əˈweənəs/

品牌知名度

The sponsorship campaign successfully increased brand awareness among our target demographic by 38 percentage points. (贊助活動成功地將目標客群的品牌知名度提高了38個百分點。)

Brand Loyalty (n.) /brænd ˈlɔɪəlti/

品牌忠誠度

High brand loyalty translates into predictable revenue streams, with 65% of our customers making repeat purchases within 90 days. (高品牌忠誠度轉化為可預測的收入流，65%的客戶在90天內重複購買。)

Brand Identity (n.) /brænd aɪˈdentəti/

品牌識別

We're refreshing our brand identity to appeal to younger consumers while maintaining recognition among our core audience. (我們正在更新品牌識別以吸引年輕消費者，同時保持核心受眾的認知度。)

Rebranding (n.) /riːˈbrændɪŋ/

品牌重塑

The rebranding initiative cost $2.5 million but resulted in a 40% increase in premium product line sales within eight months. (品牌重塑計畫耗資250萬美元，但在八個月內使高端產品線銷售額增長了40%。)

Brand Architecture (n.) /brænd ˈɑːkɪtektʃə/

品牌架構

Our brand architecture follows a house of brands strategy, allowing each sub-brand to target distinct market segments independently. (我們的品牌架構採用多品牌策略，允許每個子品牌獨立針對不同的市場細分。)

Brand Extension (n.) /brænd ɪkˈstenʃn/

品牌延伸

The brand extension into the wellness category leveraged our reputation for quality but required significant consumer education. (品牌延伸至健康產業利用了我們的品質聲譽，但需要大量的消費者教育。)

Marketing Mix (4Ps) (n.) /ˈmɑːkɪtɪŋ mɪks/

行銷組合

Our marketing mix strategy balances product innovation, competitive pricing, selective distribution, and integrated promotion. (我們的行銷組合策略平衡了產品創新、競爭定價、選擇性分銷和整合推廣。)

Omnichannel (adj.) /ˈɒmnɪtʃænl/

全通路

Our omnichannel approach ensures consistent brand experience whether customers shop online, via mobile app, or in physical stores. (我們的全通路方法確保客戶無論是在線上、行動應用程式或實體店面購物，都能獲得一致的品牌體驗。)

行銷英文單字

中文翻譯

例句

Market Segmentation (n.) /ˈmɑːkɪt ˌseɡmenˈteɪʃn/

市場區隔

Our market segmentation analysis identified five distinct customer personas based on purchasing behavior and psychographic profiles. (我們的市場區隔分析根據購買行為和心理特徵識別出五個不同的客戶角色。)

Consumer Insights (n.) /kənˈsjuːmə ˈɪnsaɪts/

消費者洞察

Deep consumer insights revealed that sustainability is now the second most important factor in purchase decisions for our demographic. (深入的消費者洞察顯示，永續性現在是我們客群購買決策中第二重要的因素。)

Focus Group (n.) /ˈfəʊkəs ɡruːp/

焦點團體

We conducted six focus groups across three cities to gather qualitative feedback on the new packaging design. (我們在三個城市進行了六場焦點團體討論，以收集對新包裝設計的定性反饋。)

Go-to-Market Strategy (GTM) (n.) /ɡəʊ tə ˈmɑːkɪt ˈstrætədʒi/

市場進入策略

Our GTM strategy for the Southeast Asian market prioritizes digital channels and local partnership models. (我們針對東南亞市場的市場進入策略優先考慮數位渠道和本地合作模式。)

Competitive Analysis (n.) /kəmˈpetətɪv əˈnæləsɪs/

競爭分析

Quarterly competitive analysis helps us track competitor pricing strategies, feature releases, and marketing messaging. (季度競爭分析幫助我們追蹤競爭對手的定價策略、功能發布和行銷訊息。)

Market Penetration (n.) /ˈmɑːkɪt ˌpenɪˈtreɪʃn/

市場滲透率

We achieved 12% market penetration in the first year, positioning us as the fourth-largest player in the category. (我們在第一年達到了12%的市場滲透率，成為該類別中第四大參與者。)

Price Elasticity (n.) /praɪs ɪˌlæsˈtɪsəti/

價格彈性

Understanding price elasticity of our products allowed us to optimize pricing without significantly impacting demand. (了解我們產品的價格彈性使我們能夠優化定價而不會顯著影響需求。)

Customer Persona (n.) /ˈkʌstəmə pəˈsəʊnə/

客戶人物誌

We developed five detailed customer personas based on demographics, behaviors, motivations, and pain points. (我們根據人口統計、行為、動機和痛點開發了五個詳細的客戶人物誌。)

Lead Nurturing (n.) /liːd ˈnɜːtʃərɪŋ/

潛在客戶培育

Our lead nurturing program uses targeted content to guide prospects through the buyer's journey over 6-8 weeks. (我們的潛在客戶培育計畫使用定向內容在6至8週內引導潛在客戶完成購買旅程。)

情境類型

行銷英文句型

中文翻譯

階段一：報告行銷活動成效的實用句型

開場與脈絡建立

I'd like to present the performance metrics for our Q3 digital campaign, which ran from July to September.

我想報告第三季數位活動的績效指標，該活動從七月到九月進行。

開場與脈絡建立

Today's report focuses on three key areas: reach, engagement, and conversion.

今天的報告聚焦於三個關鍵領域：觸及、互動和轉換。

呈現正面成果

Our campaign generated 2.3 million impressions, exceeding the target by 45%.

我們的活動產生了230萬次曝光，超出目標45%。

呈現正面成果

We achieved a 35% increase in qualified leads compared to the previous quarter.

與上季相比，我們的合格潛在客戶增加了35%。

呈現正面成果

The email marketing sequence delivered a 28% open rate and a 6.2% click-through rate, both above industry benchmarks.

電子郵件行銷序列實現了28%的開信率和6.2%的點擊率，均高於產業基準。

報告低於預期的結果

While we met our reach targets, the conversion rate came in below expectations at 2.1% versus the projected 3.5%.

雖然我們達到了觸及目標，但轉換率低於預期，為2.1%而非預計的3.5%。

報告低於預期的結果

The campaign delivered solid engagement metrics, though the cost per acquisition was higher than anticipated.

活動提供了穩健的互動指標，儘管單次獲客成本高於預期。

階段二：分析數據與趨勢的專業說法

描述上升趨勢

We observed a significant upward trend in mobile traffic, which increased by 67% year-over-year.

我們觀察到行動流量呈現顯著上升趨勢，年增67%。

描述上升趨勢

There has been a steady improvement in our email open rates, climbing from 18% to 26% over the past six months.

我們的電子郵件開信率穩定改善，在過去六個月從18%攀升至26%。

描述下降趨勢

Desktop conversions showed a gradual decline, dropping from 4.2% to 3.1% as user behavior shifts toward mobile.

桌面轉換率呈現逐漸下降，從4.2%降至3.1%，因為用戶行為轉向行動裝置。

描述下降趨勢

We've seen a sharp drop in organic reach on social media, falling by 40% following the platform's algorithm update.

我們看到社群媒體上的自然觸及急劇下降，在平台演算法更新後下降了40%。

進行比較分析

Compared to our industry benchmark, our engagement rate of 4.8% is 60% higher than the average of 3%.

與產業基準相比，我們4.8%的互動率比3%的平均值高出60%。

進行比較分析

Q2 performance significantly outpaced Q1, with revenue per customer increasing from $450 to $620.

第二季績效顯著超越第一季，單客戶收入從450美元增加至620美元。

圖表引導

As you can see from the chart on slide 5, there's a clear correlation between content frequency and engagement levels.

從第5張投影片的圖表可以看到，內容發布頻率與互動水平之間存在明顯相關性。

圖表引導

The data visualized here demonstrates that our highest conversion times are between 8-10 PM on weekdays.

這裡視覺化的數據顯示，我們的最高轉換時段是工作日晚上8點至10點。

階段三：提出策略建議與行動方案的句式

提出核心建議

Based on these insights, I recommend that we reallocate 30% of our budget from display ads to video content.

基於這些洞察，我建議我們將30%的預算從展示廣告重新分配至影片內容。

提出核心建議

My proposal is to pilot a referral program in two test markets before scaling nationwide.

我的提案是在全國推廣前，先在兩個測試市場試行推薦計畫。

提出核心建議

I suggest we double down on influencer partnerships, particularly with micro-influencers in the wellness space.

我建議我們加倍投入網紅合作，特別是健康領域的微網紅。

說明策略理由

This approach will allow us to capitalize on the 200% higher engagement rates we've seen with video formats.

這個方法將使我們能夠利用影片格式帶來的200%更高互動率。

說明策略理由

Given that our CAC from organic channels is 40% lower, doubling down on content marketing makes strategic sense.

考慮到我們自然渠道的獲客成本低40%，加倍投入內容行銷在策略上合理。

說明預期效益

If implemented, we project this will increase our lead generation by 50% while reducing cost per lead by 25%.

如果實施，我們預計這將使潛在客戶生成增加50%，同時使單個潛在客戶成本降低25%。

提出後續步驟

The next steps would be to finalize the creative brief by Friday, launch testing on Monday, and review initial results in two weeks.

後續步驟是在週五前完成創意簡報，週一啟動測試，兩週後審查初步結果。

提出後續步驟

I suggest we schedule a follow-up meeting next Thursday to discuss resource allocation and timeline details.

我建議我們安排下週四的後續會議來討論資源分配和時程細節。

尋求意見與討論

I'd welcome your thoughts on this approach, particularly regarding the proposed budget allocation.

我歡迎您對這個方法的想法，特別是關於提議的預算分配。

尋求意見與討論

Does anyone have concerns or alternative suggestions we should consider before moving forward?

在繼續進行之前，有人對此有疑慮或應該考慮的替代建議嗎？