20+ Common TOEIC Marketing Vocabulary Items

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To perform well in the TOEIC Reading Section, especially in Parts 5, 6, and 7, test-takers must have an extensive vocabulary across various topics. A strong grasp of specialized vocabulary makes it easier to achieve a high score.
Below is a list of 20+ essential TOEIC marketing vocabulary words that you should master to boost your confidence in the actual exam. Let’s explore them together!

I. Common TOEIC Marketing Vocabulary
II. How to Learn TOEIC Marketing Vocabulary
1. 1. Using Flashcards on Quizlet
2. 2. Learning Through Marketing Movies

I. Common TOEIC Marketing Vocabulary

No	Word/Phrase	Meaning	Example
1	Analyze	To examine something in detail in order to understand it or explain it	You need to analyze customers thoroughly before coming up with strategies.
2	Advertisement	A notice, picture, or short film that tries to persuade people to buy a product or service	Advertisements are an indispensable part of life today.
3	Brand acceptability	The degree to which consumers are willing to use and recognize a particular brand	Its consumer demographics and brand acceptance are amongst the lowest in the industry today.
4	Brand awareness	The extent to which people are familiar with a particular brand of goods or services	Our plans involve the strengthening of our dealer network and increasing product visibility and brand awareness.
5	Cash rebate	A partial refund of the price of a product, given after purchase	The amount of the cash rebate should be determined by competition between trading paper companies.
6	Communication channel	A system or method used for sending and receiving messages or information	The main aim of these projects is to establish a productive communication channel that enables access to new resources of information.
7	Exclusive distribution	An arrangement in which a product is only available from a single distributor or a limited number of retailers	The publisher has signed an agreement for the exclusive distribution of the books in London.
8	Geographical pricing	A pricing strategy in which the cost of a product varies based on the customer's location	Geographical pricing alters the selling price of a product or service according to a customer’s location.
9	Income elasticity	A measure of how much the demand for a product changes in response to changes in consumer income	Normal necessities have an income elasticity of demand of between 0 and +1, for example, if income increases by 10% and the demand for fresh meat increases by 4%, then the income elasticity is +0.4.
10	Push strategy	A marketing approach in which businesses promote products directly to consumers rather than relying on intermediaries	A push strategy attempts to sell directly to the consumer, avoiding the use of other distribution channels. Selling insurance or vacations directly is an example of this.

II. How to Learn TOEIC Marketing Vocabulary

1. Using Flashcards on Quizlet

Quizlet is a well-known CALL (Computer-Assisted Language Learning) or MALL (Mobile-Assisted Language Learning) tool. It helps learners study and retain vocabulary across various subjects. You can use its features to learn TOEIC Vocabulary effectively:

Flashcards: Similar to traditional paper flashcards, Quizlet displays vocabulary words with their meanings on separate sides. You can create your own vocabulary set, adding definitions, English explanations, pronunciation, and related images to reinforce memory.
Learn Mode: The vocabulary set is divided into smaller sections. You will gradually memorize the words through activities like flashcards, written questions, and multiple-choice quizzes.
Test Mode: After completing a vocabulary set, you can take a quiz that includes true/false, written, and multiple-choice questions. The app will calculate your score based on the number of correct answers.

2. Learning Through Marketing Movies

Watching marketing-related movies is an engaging way to learn TOEIC marketing vocabulary. Follow these steps for effective learning:

Choose interesting movies: Pick movies that excite you—ones you can watch multiple times without getting bored. Movies with compelling content or featuring your favorite actors can keep you motivated. Recommended movies on Marketing include:
- Thank You for Smoking
- Up in the Air
- The Social Network
- The Wolf of Wall Street
Break the movie into 3-minute segments: Studying short clips helps maintain focus while allowing deep learning.
Practice repeatedly and review vocabulary: Imitate character dialogues until you master pronunciation and fluency. This technique improves natural speech and confidence. Also, regularly reviewing the vocabulary used in the movie ensures retention and better understanding of TOEIC Marketing vocabulary.

The aforementioned TOEIC marketing vocabulary frequently appears in the TOEIC exam, making it essential for success. Hopefully, these learning strategies will help you study effectively, gain confidence, and achieve a high TOEIC score!

Master Tu Pham

Founder/CEO at Prep

Founder of Prep Smart Test Preparation Platform. With over 10 years of experience in teaching and test preparation, Mr. Tú has helped thousands of students achieve high scores in the IELTS exam. In addition, Mr. Tú Phạm is also a consulting expert in British Council programs and a speaker at many leading educational events, programs, and conferences.