PREP EDU at New Directions East Asia 2024 - Driving Innovation in Language Assessment

In November 2024, PREP EDU was honored to participate in New Directions East Asia, the British Council’s premier conference on language assessment and education in the region. At the event, PREP EDU shared several initiative ideas and introduced its key AI-powered learning tools, which impressed educators, researchers, and policymakers across the Asia-Pacific.

New Directions East Asia 2024’s Key Theme and Topics

Held from November 21 to 23, 2024, in Bangkok, Thailand, New Directions East Asia gathered leading experts across the Asia-Pacific region to explore the theme: “The Power of Language Assessment on Individuals and Society.”
The conference examined how language policies and assessment practices shape personal growth and broader social development, with 4 distinct focus areas:
1. English Language Policy, Learning Systems, and Assessment: Exploring how assessment policies influence curriculum design and improve learners’ real-world communication skills.
2. Policy and Society: Highlighting how language policy supports economic growth, global connectivity, and social mobility, especially in relation to employment and migration opportunities.
3. English Alongside Other Languages: Discussing the evolving role of English alongside local languages in Southeast Asia, and promoting inclusive multilingual education.
4. Technology and AI: Investigating AI-driven innovations, including personalized learning paths and more accessible, scalable testing solutions.

PREP EDU’s Role and Commitment

Prep Edu is the next-generation AI that personalizes language learning, testing & teaching. Not only providing smart courses for IELTS, TOEIC, HSK, and English for Communication learners, PREP EDU offers AI-powered features to boost the efficiency and speed of learning, such as personalized Study Plan, Virtual Speaking Room, Virtual Writing Room, and Teacher Bee AI - a 24/7 dedicated virtual tutor. 

In this year’s conference, the company took part in in-depth discussions and strategic exchanges with educators, researchers, and policymakers across the Asia-Pacific. This engagement reaffirmed PREP EDU’s strong and ongoing partnership with the British Council; both organizations share a commitment to raising educational quality, expanding access, and empowering language learners worldwide.

Through the conference, PREP EDU also gained deeper insights into emerging trends in language testing and AI-based education delivery. These learnings will directly inform upcoming innovations in PREP EDU’s courses and assessment tools, ensuring learners continue to benefit from world-class, research-driven learning experiences.