Sample Speaking Part 2, 3: Describe an advertisement you remember well

These days, advertising programs are becoming increasingly prevalent, appearing frequently not just on TV but also across all social networks and media channels. I'm sure you've encountered numerous advertisements before, right? So, tackling the topic "Describe an advertisement you remember well" shouldn't be too difficult. Let's check out the sample response below, which has been crafted by top-notch teachers!

I. Sample IELTS Speaking Part 2: Describe an advertisement you remember well

1. Cue card: Describe an advertisement you remember well

Describe an advertisement you remember well. You should say: 

• Where you saw it

• What it was about

• What it was like

and explain why you remember it well.

2. Outline: Part 2

Below is the sample idea and the way to take notes in 1 minute of preparation before speaking for the topic "Describe an advertisement you remember well". Please refer to it to effectively practice at home, Preppies!

3. Sample Speaking Part 2: Describe an advertisement you remember well

Check out the IELTS Speaking Part 2 sample topic "Describe an advertisement you remember well" below to effectively practice Speaking at home and conquer a high band score in the real exam.

Let's listen to the Podcast of the IELTS Speaking Part 2 sample - Describe an advertisement you remember well:

I recall seeing an advertisement some time ago which ended up very memorable to me. I think it was at a friend’s house when I first saw it. I was browsing through different channels on his TV when I came across the promotional video for a washing machine. It was a very fancy-sounding brand name, and I think it was Chinese? I couldn’t remember exactly because all my attention was drawn into what happened inside the video clip.

So, in the ad, a woman was shown to put various objects into the washing machine. After letting the machine clean the items, she pulled them out and displayed them on the screen. It was very clear that every single one of them would become significantly cleaner and shinier by the time the washer finished working. But what made the ad stood out was that each object was more whimsical than the previous one.

At first, the woman only washed ordinary clothing items, but she then put a crow into the washing machine, and what do you know, the jet black crow became a pristine white dove! Eventually, the final object was an extremely muddy motorcycle which turned squeaky clean and indistinguishable from a brand new one.

I was bedazzled by the advert since I’d never seen anything so filled with creativity. Now that I think about it, I have no doubt that sales of this washing machine skyrocketed thanks to the ad. 

Note: This IELTS Speaking Part 2 sample can also be used for other topics such as: Describe an impressive advertisement you remember well; Describe an advertisement you like; Describe an advertisement that you have seen recently; Describe an advert you saw recently,...

Some high-scoring vocabulary words that have been used in the IELTS Speaking Part 2 sample - Describe an advertisement you remember well: 

• Memorable (adj.): worth remembering, unforgettable

• Browse (v.): to look at or search through casually or randomly

• Promotional video (n.): a video used to advertise or promote a product or service

• Whimsical (adj.): playfully fanciful or unusual

• Ordinary (adj.): normal, common, not special or unusual

• Crow (n.): a large black bird

• Dove (n.): a small pigeon-like bird

• Muddy (adj.): covered in or full of mud

• Squeaky clean (adj.): extremely clean and tidy

• Indistinguishable (adj.): impossible to identify as different or distinct

• Bedazzled (adj.): covered in or decorated with sparkling jewels or sequins

• Skyrocket (v.): to increase very quickly and dramatically

II. Sample IELTS Speaking Part 3: Advertising

Let's listen to the Podcast of the IELTS Speaking Part 3 sample - Advertising:

1. What makes an advertisement effective?

In my opinion, what allows an advert to be impactful is the ability to create an impression on the audience without relying on shocking imagery or speech. Advertisements for cleaning products tend to do this very well because the products’ use is very simple, but there are tons of ways to showcase the effectiveness.  

• Impactful (adj.): having a strong effect or influence

• Shocking (adj.): causing a feeling of great surprise or dismay

• Imagery (n.): visual images, pictures, or other representations

• Cleaning products (n.): products used for cleaning, such as detergents, soaps, etc.

• Showcase (v.): to exhibit or display prominently

2. What is the purpose of advertising?

I used to think that advertising serves to boost the sales of merchandise. It has naturally worked like that throughout the history of advertising, hasn’t it? However, I think recently, there has been a trend where adverts are produced not only to improve sales, but also to highlight social causes and issues within the community. I’ve had that idea on my mind ever since seeing an ad that calls attention to gender equality.  

• Boost (v.): to increase or enhance

• Highlight (v.): to emphasize or draw attention to

• Social cause (n.): a cause or issue related to social welfare or justice

• Call attention to sth (v.): to draw notice or focus to something

• Gender equality (n.): the state of being equal, especially in status, rights, and opportunities, between men and women

3. How have advertisements changed since you were a child?

One of the changes that stands out to me is the involvement of celebrities. In the past, there were very few public figures featured on adverts, but nowadays, celebrity endorsement is used very liberally by ad makers. Having famous people on your advertisement, especially those who are on the rise, is a way to capitalize on the latest viral trends.

Secondly, advert producers these days are more professional than they used to be. You could see that in the artistic design and computer-generated imagery that are displayed in contemporary promotional videos.  

• Involvement (n.): the act of taking part in an activity or event

• Celebrity/public figure (n.): a famous or well-known person

• Celebrity endorsement (n.): the act of a celebrity publicly supporting or promoting a product or service

• Liberally (adv.): in a generous or abundant way

• On the rise (adj.): increasing in frequency, popularity, or importance

• Capitalize on sth (v.): to take advantage of or make the most of an opportunity

• Viral (adj.): spreading rapidly and widely through the internet and social media

• Professional (adj.): relating to or connected with a profession

• Artistic design (n.): the creative design of visual elements

• Computer-generated imagery (n.): visual content created with the help of computer software

• Contemporary (adj.): belonging to or occurring in the present time

III. Conclusion

This article has provided the IELTS Speaking Part 2 + 3 sample topic Describe an advertisement you remember well. Review it right away to effectively practice for the IELTS exam at home and achieve a high band score in your real test!